Bring your classroom to life
For Samsung
Challenge
Samsung was taking its first steps into the education market. It needed to drive awareness of its new interactive whiteboards despite being relatively unknown in the category.
Insight
Samsung and educators have the same goal: to break down barriers and help people do what they can’t.
Idea
Use surprising contrast and evocative imagery to show how Samsung opens up learners’ worlds by bringing rich, immersive experiences into every classroom.
Project
Pitch work for a monthly email campaign, competition and landing page aimed at school leaders. The project went ahead using one of my other concepts.
My role: creative concepts, copy, client presentations.
Working with: art director, designers.