The shape of simplicity
For Pega
Challenge
Siloed, legacy systems create complexity that slows telcos down and erodes customer loyalty. Pega was already solving part of the problem and was poised to help telcos transform – if only it could find a clear way to express its complex offering.
Insight
How telco leaders respond to complexity will shape their organizations, their careers and their customers’ lives.
Idea
A vibrant visual metaphor represents how Pega untangles telco complexity, shaping it into something beautifully simple: connection.
Project
This concept won the pitch for the Pega account. Shown as presented. We proposed an ABM campaign which included tailored social ads, landing pages, plus a direct mail piece and interactive experience to showcase Pega’s customer stories.
My role: creative concepts, pitch video script, copy, pitch presentation.
Working with: art director, strategists, video editor, 3D artist, designers.