The shape of simplicity

For Pega

Challenge

Siloed, legacy systems create complexity that slows telcos down and erodes customer loyalty. Pega was already solving part of the problem and was poised to help telcos transform – if it only could find a clear way to express its complex offering.

Insight

How telco leaders respond to complexity will shape their organizations, their careers and their customers’ lives.

Idea

A vibrant visual metaphor represents how Pega untangles telco complexity, shaping it into something beautifully simple: connection.

Pega Shape of Simplicity Heart ad.jpg
Pega Shape of Simplicity Connection Adcept.jpg.png
Pega Shape of Simplicity Charge Ad.jpg.png
Pega Shape of Simplicity Landing Page.png
Pega Shape of Simplicity Interactive Experience.jpg
Pega Shape of Simplicity DM.png

Project

This concept won the pitch for the Pega account. Shown as presented. We proposed an AMB campaign which included tailored social ads, landing pages, plus a direct mail piece and interactive experience to showcase Pega’s customer stories.

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Samsung, Bring your classroom to life