Living, breathing business
For NetSuite
Challenge
NetSuite wanted to reach ambitious leaders of small and medium businesses and show them how the NetSuite platform supports growth.
Insight
A business leader, owner or founder cares so deeply about their businesses that they think of it as a living entity.
Idea
Gentle wordplay and striking, lush metaphorical images embody the way the NetSuite platform supports growth and helps businesses flourish.
Project
Pitch-winning concept route developed for a social and digital ad campaign targeting small business owners and leaders. The client eventually ran with a different route.
My role: creative concepts, copy, presenting to clients.
Working with: art director.