Capture potential
For Samsung
Challenge
Samsung was taking its first steps into the education market. It needed to drive awareness of its new interactive whiteboards despite being relatively unknown in the category.
Insight
Educators care less about the whiteboard itself and more about the opportunities for connection and engagement the whiteboard creates.
Idea
The shape of the whiteboard becomes a graphic device framing a moment of connection with a learner. Aspirational headlines use double meanings to link the display’s features to the benefits felt in the classroom.
Project
An email campaign for Samsung, aimed at educators. We created concepts, a campaign and competition landing page, and a series of emails. The campaign ran for 12 months.
My role: creative concepts, copy, client presentations.
Working with: art director, designers.