Raise your game
For Sage
Challenge
Brand awareness for Sage Intacct was low: many UK finance professionals had never even heard of the financial management software. Competitors were taking advantage: running campaigns to poach Sage customers.
Insight
Ambitious finance professionals are tired of being seen as bean counters when they long to add strategic value to their business.
Idea
A subtle sports analogy, confident tone and hard-hitting stats show finance professionals that they can outperform with Sage Intacct.
Results
30%
uplift across the entire funnel
104%
deal increase in just one 90-day sales cycle
2
Campaign extended into two new verticals.
45%
month-on-month TOFU traffic increase
153%
153%BOFU high-value conversion increase
Project
A brand awareness campaign targeting four verticals. We created digital display ads, social media ads and videos.
The campaign was so successful we extended into two additional verticals and increased demand generation with a finance readiness quiz.
My role: creative concepts, messaging, video scripts, digital ads, social media ads, client presentations.
Working with: art director, strategist, motion graphics designer, designers.
Client testimonial