Supercompute your work
For Lenovo
Challenge
Lenovo wanted to make a name for itself in the supercomputer category with its P4 range of high-performance workstations.
Insight
To excel, data scientists, architects, engineers and animators need a machine that can keep pace with their ambition.
Idea
Striking representations of the individual’s work spill beyond the screen to show the power of Lenovo devices. ‘Supercompute’ becomes a verb in the headline construct to show Lenovo supercomputers turbocharge performance and careers.
Project
I was the lead writer on this major global campaign for Lenovo over 8 months. I refined the conceptual ideas and wrote and oversaw the creation of an integrated global campaign with 200+ touchpoints.
My role: Digital content including case studies, reports and eBooks, copy for video scripts, digital advertising, digital OOH, paid social, email and sales enablement, client presentations.
Working with: art director, designers, motion graphics designers.